James Park, the CEO of Fitbit, has announced at CES 2014 that they will be partnering with Tory Burch for a line of accessories including products like pendants, bracelets, etc. This in an attempt to expand their market and bring fashion to their line of products. These products will be coming out in the spring, but pricing has not yet been announced.
Currently, there 5 products with different color variations.
Fitbit Force tracks wireless activity and sleep activity for $129.95. It comes in black or a dark teal.
Fitbit Flex tracks wireless activity and sleep activity for $99.95. It comes in black, dark teal, bright green, and pink.
Fitbit Zip tracks wireless activity for $59.95. It comes in blue, white, bright green, pink, and black.
Fitbit One tracks wireless activity and sleep activity for $99.95. It comes in black or burgundy.
Fitbit Aria is a Wi-Fi Smart Scale for $129.95. It comes in black or white.
