GOW MEATS DELIVERS LOCUST MEAT TO EARTH!
Gears of War 3 prepared for its September 20th release holding Launch Parties in Toronto and Vancouver. Serving freshly hacked Locust meat, Gears swag and playtime on the unreleased game these parties were a Gears’ fan fav! The trilogy that started in 2006 is coming to an end September 20th 2011! In case you don’t have your calenders open THAT’S LESS THAN A DAY AWAY! Starting September 15th there were a few different ways of getting to the free event; some got emails from Xbox Live while others found out by playing alternate reality style, following clues and directions to local butcher shops and the event after seeing the GOW 3 promotion video. GOW Meats Shipping Order
A Fan lets me see his Locust Meat!
Packages of realistic but fake Locust Meat and VIP tickets to the event were a reward for finding the phone number and following directions. VIPs were given GOW3 T-shirts while everyone else who showed up received only the bandana. Even though I just got the bandana it was a real hit. Whether it be covering your face, pulling back your hair or hanging out your pocket Gears of War 3 was represented all over the city.
Fake Locust Meat
After lining up beside a Geared out building and being let in 10 people at a time, the first thing you get to do is play Team Deathmatch on a never before seen map. We played 3 rounds and saw the multiple characters as question marks so I am dying to see just who they have brought into the end the trilogy. A separate station was set up to play Horde on LG’s 3D TV giving a place for you to play outside of the team matches going on.
Setting the Mood
They served free lunch – delicious fresh and real Locust Meat! A bar was set up where two chefs slammed down chunks of meat , pulled out a Machete and hacked away at it, serving it to the fans in pitas with a drink yelling “LOCUST” over the epic music of the game making it extra enticing to the fans watching GOW Meats: Satisfy your hunger, call today! on the wall while you wait. (Okay, it was really slabs of cooked beef and chunks of chicken.)
Downstage from the Locust meat bar there was a tattoo station where fans where getting airbrush tattoos of the Gears symbol anywhere on their bodies. Two artists from Black Line Studios, a popular tattoo, piercing, clothing and jewelry store in Toronto where airbrushing the audience and giving out $20 Gift Certificates to their studio down the street.
Gears of War 3 carvings were taking place live at the event starring Luke Andrews who started with a block of wood, a chainsaw and a blowtorch and made incredible “Lancer Art”. After carving for 16 years for events like the Canadian National Exhibition representing other movies and television he stepped up to the plate when asked by Gears representatives to perform at the event and was well worth the crowd he drew.
Chainsaw dust, the smell of locust meat and dry ice filled the air and people dressed as COGS took Polaroids and left them out and about at the event on tables and railings for the taking. They also took the fans’ pictures applying a gears sticker to every picture taken capturing all the Gears Fandom. Actually, the only other activities at the event were getting your picture taken. Albeit holding a lancer in front of a green screen, choosing your pose and Gears of War 3 background then taking home another complimentary souvenir was pretty good.
The event was sponsored by Energizer so everyone got to take home a pack of batteries – even if you had to leave before the big finale like this realotakugamer girl who was on her way back home to Niagara missing the end of the Launch Party that included the super special secret performance by Tokyo Police Club!
A great day of Gears settled my itch for the game but now that GEARS OF WAR 3 IS ONE DAY AWAY! I’m going a little stir crazy. For those of you who have never played, grab a copy and get on it. I’m looking forward to the campaign above all but hope to see you all online for a little horde or team Deathmatch action!