The Nintendo Switch has been a success so far for Nintendo, exceeding the company’s expectations and shattering records. It has gone on to have one of the best system launches ever, but how has that affected the retailers selling it.
Bloomberg is reporting that both Target and Best Buy have a experienced a notable surge in business and that is thanks to the Nintendo Switch and its sales.
Best Buy Co. got a boost from Mario and Luigi in the first quarter, as demand for Nintendo Co.’s new Switch game console helped the retailer post a surprise sales gain.
The Switch, which debuted March 3, has emerged as a bright spot in a lackluster retail industry. Last week, Target Corp. said its electronics sales “leapt forward” thanks to the Switch, which it promoted in stores and online. In April, the electronics category overall posted its first monthly gain in almost two years, according to government data cited by RBC Capital Markets.
This is good news for everyone involved, as it shows that Switch can have a positive effect on sellers. This is in direct contrast to the Wii U ( especially in the UK), and therefore bodes well for the Nintendo Switch.
Nintendo did everything right in this situation and now will reap the rewards.