Nintendo has commissioned Peanut Labs, a subsidiary of Research Now to do a survey about awareness of Super Mario Run. Among those asked were female gamers, male gamers ages 18 to 24, and male gamers 25 to 49 with household incomes of $100,000 or more.
What was shown that, among mobile gamers, only 52 percent are familiar with the idea and concept of Super Mario Run for mobile, which isn’t very reassuring.
This survey suggests Nintendo to be more aggressive about how to advertise for Super Mario Run in order to ensure people are aware for launch. It remains to be seen if word of mouth alone will help like was the case with Pokémon Go.