Sega Reveals New Corporate Identity: Amazing SEGA
By Jonathan Balofsky On 18 May, 2017 At 10:10 AM | Categorized As News, News, News, NINTENDO, PC Games, PlayStation, ROG News, Xbox 360/Xbox One | With 0 Comments

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SEGA has began rebranding itself for a new direction. The gaming giant is giving itself a new corporate identity  and it is centered around the concept of “Amazing SEGA”

The new corporate identity concept has been communicated through a bizarre video of an eye, an emotional clip featuring Toshihiro Nagoshi, who works on the Yakuza series, as well as a making of video.

SEFA has stated  that”Amazing SEGA” is an identity which is focused on providing more surprises than ever to the consumers and fans. As such, SEGA plans to turn this into a branding tool for all of their subsidiaries to use going forward.

 

 

 

 

This could be part of SEGA’s plans to revive their dormant IPs, and if that is indeed the case, it is a welcome change.

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