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Global content leader Lionsgate (NYSE: LGF.A, LGF.B) today announced a partnership with the Los Angeles Valiant of Blizzard Entertainment’s Overwatch League™ to promote season three of the Starz Original Series Ash vs Evil Dead. The partnership, which will see Ash vs Evil Dead become the Valiant’s sole and exclusive jersey sponsor through at least Stage 2 of the inaugural season of Overwatch League, is a unique example of a true content brand sponsorship in professional sports.
Ari Segal, LA Valiant’s President and COO, said, “Ash vs Evil Dead is a content property that is highly contextual to gaming and to our core demo and fan base. By creating truly unique, money-can’t-buy experiences for our fans around that property, we elevate the fan experience to something that aims at more than merely being a fan of a team; instead, we’re building a real community of people that activates around not only the Valiant, but also other properties or events from which it derives value and enjoyment.”
Peter Levin, the LA Valiant’s Chairman and Lionsgate’s President of Interactive Ventures, Games, and Digital Strategy, continued, “The Valiant’s audience, the audience for Overwatch League and esports generally, is one of the most elusive and yet highly sought after demographics. At both Lionsgate and the LA Valiant, we continue to think three dimensionally about how to reach and authentically connect with that constituency.”
As part of the sponsorship, Valiant fans will be given unprecedented access to Ash vs Evil Dead experiences, including exclusive screenings at Lionsgate’s studios in Santa Monica, Q&A/AMAs with creative voices behind the franchise, meet-and-greets, and more.
LA Valiant CEO Noah Whinston added, “This jersey sponsorship is a message to our fans that we will continue to work with partners and brands that look to add value to the fan experience. Lionsgate is completely aligned with us on this philosophy, as evidenced by this landmark partnership, and we will continue to create and integrate brands, events, and content to push the frontier of how teams create differentiated and lasting connections.”
The new Ash vs Evil Dead-sponsored jerseys will debut in competition during the first week of Overwatch League’s Stage 2, when the LA Valiant play the Shanghai Dragons at 5:00 PM PST on Saturday, February 24, 2018. Broadcast details can be found on The Overwatch League website, www.overwatchleague.com, and on Twitch at Twitch.tv/overwatchleague.
The third season of Ash vs Evil Dead will premiere Sunday, February 25, 2018, on Starz.
This is certainly an interesting collaboration. Are you a fan of Ash vs. Evil Dead? What do you make of this? Let us know!
Source: PR Email