After the announcement that SEGA Entertainment Sega’s division that handles arcades and other locations, will be sold to GENDA, many felt it was the end of an era for gaming, but it seems that is not the case.
Famitsu interviewed the PR staff of Sega Sammy Holdings to address the above concerns. Siliconera has translated the interview as follows:
Q: Will the amusement facilities still retain the SEGA name after the stocks are transferred to GENDA?
A: The existing names of each store will be carried over even after the transfer of stocks. Although the stores will be managed under a new administration, customers will still be able to continue patronage as usual.
Q: It is assumed that SEGA’s arcade game production team still exists, but will this sale have any effects on the arcade development?
A: It’s as you recognized; our group will still continue doing the amusement device development business. Moreover, our group is also planning to optimize development resources to fit the market environment of each enterprise. For example, by shifting some of the amusement device development staff to the Consumer business which is a growing field.
In other words, Sega will still have teams working on arcade games, but will also shift towards consoles as well.