SEGA has began rebranding itself for a new direction. The gaming giant is giving itself a new corporate identity and it is centered around the concept of “Amazing SEGA”
The new corporate identity concept has been communicated through a bizarre video of an eye, an emotional clip featuring Toshihiro Nagoshi, who works on the Yakuza series, as well as a making of video.
SEFA has stated that”Amazing SEGA” is an identity which is focused on providing more surprises than ever to the consumers and fans. As such, SEGA plans to turn this into a branding tool for all of their subsidiaries to use going forward.
https://www.youtube.com/watch?v=XskYvJhTSJw
https://www.youtube.com/watch?v=JCwLKr1_KmM
This could be part of SEGA’s plans to revive their dormant IPs, and if that is indeed the case, it is a welcome change.