As part of the promotion of Wreck-It Ralph‘s UK release, Disney has made one of the most amazing promotions a gamer can imagine happen. They took a street in London and gave it a touch of nostalgic 8 bit glory. The street in question is Brick Lane, and I recommend anyone who lives in the United Kingdom or in a European country that can easily access it to visit is before it’s scrapped.
- My thumbs are ready.
For those of us who would kill to see it but sadly can’t make the overseas trip, there is a tiny hidden object video game that takes you down the street to find 8 distinctive items with 8 bit qualities. It’s simple and educational, and once you’re finished you “unlock” a promotional clip…. Or you can just see it on YouTube.
[vsw id=”Au-xV13SnT4″ source=”youtube” width=”425″ height=”344″ autoplay=”no”]
The street also hosts the world’s first Blippar building. A large print of the building from the Wreck-It Ralph universe was hung on a building to be played once you aim the phone at the screen. What you get to do is basically play the video game from the movie in real life, which I find amazing.
My only complaint was that they couldn’t show more of the street in the aforementioned game. There are some amazing things they have not shown, like a Tetris Wall and a Next Level arrow I’ve seen in other pictures. I only hope my fellow gamers in the UK all get the chance to experience this Disney magic, they’re quite lucky.